Becoming Communication Leaders - An Online Course for Communication Professionals

In today’s world of competitive and saturated brand messaging, standing out is hard, especially for non-profit communicators.

Each day your message has to fight for attention in increasingly busy environments that are clogged with information and noise.

We believe communication goes beyond developing a logo, tagline, social media content, and publishing.

In order to keep up with this fast-paced world that is continuously advancing, we are offering a skill-building platform to help you enhance your communications skills to fit in and stand out in this dynamic digital media landscape.

This course is designed to develop a common understanding of strategic communications. The key elements of the project include designing strategies, unlocking and sharpening digital communication knowledge. The series involves six online sessions that deal with mobile storytelling, social media, and strategy.

Methodology

The course will be delivered via Zoom sessions. The first 90 minutes of each session will be a lecture/presentation, with interactive exercises, followed by a 60-minute conversation/Q&A with the participants. At the end of each session, participants will be asked to complete practical assignments to be submitted before joining the next session.

We will also provide a list of questions and resources for the participants at the start of the course, enabling them to think critically about some strategic issues beforehand, which we will hopefully answer during the workshop series.